A surprising marketing campaign ahead of the GTA 6 release

Norwegian retailer Komplett has launched an unexpected promotional campaign tied to the upcoming release of GTA 6. The store highlights that the game will arrive in nine months, on November 19, 2026, and plays cleverly with this timeline. According to the campaign, future parents technically have enough time to conceive a child before launch day. If the baby is born exactly on the release date, the parents will receive a free copy of Rockstar Games’ highly anticipated title.

A strategy built around Norway’s generous parental leave

Komplett also emphasizes the country’s extensive parental leave benefits. Norwegian parents can take up to forty‑nine weeks at full salary or sixty‑one weeks at eighty percent. The retailer suggests that this long period at home could be the perfect opportunity to dive into the next chapter of Grand Theft Auto, with no rush and plenty of time to explore the game.

A humorous idea that still raises questions

The campaign quickly spread on Reddit, where many users found the concept amusing. Others pointed out that having a child is far from simple and that new parents rarely have the time or energy to commit to a massive open‑world game. Some also noted that the entire idea could collapse if Rockstar Games decides to delay GTA 6 again, a possibility fans have learned not to dismiss.